Methodological approach to mutually agreed corporate image management and economic security of enterprise
The object of research: corporate image and enterprise economic security.
Investigated problem: methodical approach to mutually agreed management of enterprise’s image and its economic security.
The main scientific results: theoretical analysis of the opinions, which are presented in the scientific literature of enterprise economic security functional components and the mechanism of their formation, is carried out. The functional components of economic security related to the internal and external aspects of enterprise are studied in detail, and their close relationship with image components is determined. The stages of enterprise image management are schematically shown with taking into account the compliance of image economic security components levels.
The area of practical use of the research results: the need to adhere to certain sequence of actions aimed at forming a positive image and managing it in enterprises is emphasized. It is advisable to use an approach to the formation of corporate image with taking into account the targeted influence of management entities on the business environment.
Technological innovation: the enterprise economic security structure in the context of modern tendencies is proposed, the complex of measures which are recommended to be applied for enterprise image maintenance is determined.
Scope of application for technological innovation: practical activity of Ukrainian enterprises is in interconnection with other business environment participants.
Illiashenko, S. M., Kolodka, A. V.; Khlobystov, Ye. V. (Ed.) (2013). Rol imidzhu u zabezpechenni ekonomichnoi bezpeky pidpryiemstva. Ekonomichna bezpeka derzhavy: mizhdystsyplinarnyi pidkhid. Cherkasy: Vydavets Chabanenko Yu. A., 436–445. Available at: http://essuir.sumdu.edu.ua/handle/123456789/33440
Kraievskyi, V., Tytenko, L., Paianok, T., Bohdan, S., Hmyrya, V. (2020). Accounting and analytical support for assessing the level of economic security of the enterprise. Financial and Credit Activity: Problems of Theory and Practice, 4 (35), 87–98. doi: http://doi.org/10.18371/fcaptp.v4i35.221801
Kutsenko, V. Y. (2020). Methodology of diagnostics of economic security level of an enterprise. Economic Bulletin of the National Mining University, 69, 85–95. doi: http://doi.org/10.33271/ev/69.085
Skrynkovskyy, R., Pawlowski, G., Harasym, P., Koropetskyi, O. (2017). Cybernetic Security and Business Intelligence in the System of Diagnostics of Economic Security of the Enterprise. Path of Science, 3 (10), 5001–5009. doi: http://doi.org/10.22178/pos.27-6
Fen, K. S. (2018). Formation and strengthening of economic safety of enterprises of the food industry. Kamianets-Podilskyi, 273. Available at: https://www.pdatu.edu.ua/images/naukova-miznarodna-diyalnist/svr/dissertaciya-fen.pdf
Kosianchuk, T. F., Lukianova, V. V., Maiorova, N. I., Shvyd, V. V.; Kosianchuk, T. F. (Ed.) (2007). Ekonomichna diahnostyka. Lviv: Novyi Svit–2000, 452. Available at: https://ua1lib.org/book/2602164/e954b8?id=2602164&secret=e954b8
Pokropyvnyi, S. F. (Ed.) (2003). Ekonomika pidpryiemstva. Kyiv: KNEU, 608.
Hetman, O. O., Shapoval, V. M. (2007). Ekonomichna diahnostyka. Kyiv: Tsentr navch. literatury, 307. Available at: http://www.cul.com.ua/preview/Ekonom_diagnost-Getman.pdf
Horodnia, T. A., Moiseienko, I. P. (2008). Ekonomichna ta finansova diahnostyka. Lviv: «Mahnoliia 2006», 282. Available at: http://www.magnolia.lviv.ua/?p=388
Gichova, N. Y. (2010). The diagnostics and elevation of economic security ofenterprise. Dnipropetrovsk, 23. Available at: http://ir.nmu.org.ua/handle/123456789/76?locale-attribute=es
Harkusha, N. M., Sidorova, T. O., Rudenko, I. V. (2009). Diahnostyka ekonomichnoi bezpeky pidpryiemstva. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh, 2 (10), 53–59.
Copyright (c) 2021 Inna Rudenko, Alina Kolesnyk, Tetiana Bolotova, Oleg Bogoyavlenskiy, Olha Halkina, Viktoriia Pustova, Denis Darmostuk
This work is licensed under a Creative Commons Attribution 4.0 International License.
Our journal abides by the Creative Commons CC BY copyright rights and permissions for open access journals.
Authors, who are published in this journal, agree to the following conditions:
1. The authors reserve the right to authorship of the work and pass the first publication right of this work to the journal under the terms of a Creative Commons CC BY, which allows others to freely distribute the published research with the obligatory reference to the authors of the original work and the first publication of the work in this journal.
2. The authors have the right to conclude separate supplement agreements that relate to non-exclusive work distribution in the form in which it has been published by the journal (for example, to upload the work to the online storage of the journal or publish it as part of a monograph), provided that the reference to the first publication of the work in this journal is included.