DEVELOPMENT OF METHODS OF OPTIMIZATION AND PROMOTION OF WEB SITE IN SEARCH SYSTEMS
The article analyzes the general features of the implementation of SEO optimization, which allows to determine the main aspects of website promotion in search engines. It is indicated that the key goal of SEO should be to increase the position of the site in the ranking of search engines, as well as to increase the rate of conversion of users to regular customers. Separately, the article analyzes unethical optimization methods – black and gray types of SEO, which are used for web resources that are not designed for long-term existence. A study of the basic steps is done to configure HTTPS for the site, which can be used in the process of improving the operation of the web server. This allows to optimize the main and additional processor resources. Two methods of reducing the number of processor operations performed for each client are considered, which are the use of persistent connections, which allow processing several requests within one connection at once, and the reuse of SSL session parameters. The key stages of the methodology for optimizing and promoting the site in search engines have been developed and analyzed, accounting for which ensures increased site efficiency and get a configured and optimized configuration file. The proposed technique is implemented using the Nginx web server as an example, which uses a model with a fixed number of processes.
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